2021 Programs

2021 Programs

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MARK YOUR CALENDAR FOR THE ANNUAL MEETING

Friday, December 3, 2021 – Annual Meeting

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SCAHD EDUCATIONAL EVENT
Friday, August 20, 2021

Digital Fundraising: Lessons from the Pandemic and Beyond

The pandemic has greatly accelerated digital adoption for consumers, businesses… and donors. In this panel discussion, three experts will share their lessons from the past year as well as the keys to success in digital fundraising. Panelists will share the activities and tools that have delivered the greatest return and recommendations for simple strategies that anyone can implement.

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Rachel Feinberg has worked as the Online Campaign Manager at Children’s Hospital Los Angeles for 2 years. As part of the Direct Response team, she’s responsible for digital fundraising campaigns targeting a wide range of donors, from prospective to midlevel. Prior to her work at CHLA, Rachel was a Digital Strategist at One & All, an agency in service of non-profits, where she developed and led digital marketing strategy for her clients, including food banks, rescue missions, and international human services organizations. Before Rachel began her non-profit career in Los Angeles, she worked in the financial services industry in New York City as a digital marketer, including several years at American Express. Rachel is happy she made the switch and is using her expertise for noble causes!

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Hillary Freeman is the Digital Philanthropy Officer for Providence Philanthropy, Southern California, where she is responsible for digital strategy and fundraising for 8 Providence foundations across Los Angeles, Orange County, and the High Desert. Prior to Providence, Hillary led direct response and online fundraising efforts at Children’s Hospital Los Angeles. She started her non-profit career at the American Heart Association, where she jumped feet first into peer-to-peer fundraising for Heart Walks across Los Angeles County. In the course of her career, she has touched every piece of digital philanthropy—from online fundraising campaigns and lead generation to platform implementations and website launches.

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Emily Parris Sandler is the current Senior Executive Director, Digital Philanthropy at City of Hope and has been with the organization for over 8 years. With over a decade of experience, Emily is widely regarded as a national expert in online fundraising within the healthcare space; she combines the best of email, social, web, mobile and peer to peer to provide donors with the optimal digital donor experience. Emily’s background is in direct marketing and her current portfolio of responsibilities includes all aspects of annual giving, both offline and online, at City of Hope.

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Julie Lacouture is the founder of Good Ways Inc, a consulting firm that helps nonprofit organizations raise money, awareness, and support using digital tools and good old-fashioned strategy. Julie has worked with organizations including MLK Community Health Foundation in South LA, Disability Rights California, and the California Community Foundation. She developed and taught a Digital Fundraising class at UCLA Extension. Prior to Good Ways Inc., Julie worked in communications and fundraising at some great non-profits including DonorsChoose.org, the Massachusetts Coalition against Domestic Violence, and Peace Games. She started her career in corporate PR and Advertising where she drove a hotdog across the country for Oscar Mayer and was a copywriter for McDonald’s, Coldwell Banker, and other brands. She holds an MBA from UCLA and degrees in Psychology and Advertising from Syracuse University.

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SCAHD EDUCATIONAL EVENT
Friday, June 18, 2021

Deep Dive – Best Practices Working with Clinicians and Patients (families) within a Grateful Patient/Family Program

Join SCAHD in June to discuss grateful patient efforts, specifically working with clinicians, with an expert panel of proven high performing leaders/gift officers. The panel will discuss the challenges in working with physicians and nurses, how they navigated COVID with success, the new era of virtual donor meetings, aligning need to potential philanthropic opportunities, and much more. These two high achieving successful gift officers/leaders raise seven figures or more each year, so it will be worth you time to learn some of the tricks of the fundraising trade.

Presenters

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Linda Lotz is a seasoned, experienced, and successful fundraising professional. Currently serving as the Chief Development Officer for Oncology at Banner/MD Anderson Cancer Center just outside Phoenix, Arizona, Linda has spent her career on the frontline for philanthropy. She currently implements and manages campaigns/strategies for major gifts, annual gifts, corporate, foundation, and planned giving for Banner/MD Anderson. This includes overseeing the massive effort of grateful patient/clinician efforts for Banner/MD Anderson. Previous, Linda served as leader in the fundraising efforts at Seton Healthcare in Texas for nearly a decade, overseeing multiple hospitals philanthropic efforts. Linda is a proud graduate of Baylor University and was amongst the first to graduate from the Lily School of Philanthropy at IUPUI with her certificate of fundraising management.

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Cortney Delotto is a philanthropy officer for major gifts at Marian Medical Center and Arroyo Grande Hospital. Over the past 3 years at Marian and AG, she has developed a reputation for delivering results by developing a pipeline and successful major gift results ($1M+ annually) from scratch. Doing so has taken great effort in building deep and impactful relationships with physicians to allow her pipeline to grow into the robust and consistent operation it is today. Prior, Cortney worked at the Ronald McDonald House Charities in Southern California as the Major Gifts Manager, overseeing the major gifts program of multiple Houses. Cortney has also traveled worldwide teaching English, especially so in South Korea of several years. Cortney obtained her bachelor’s degree from Fordham and has a master’s degree from King’s College of London.

This event has been pre-approved for 1.5 CEs from CFRE International.

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SCAHD EDUCATIONAL EVENT
FRIDAY, APRIL 16, 2021

Fund Development Strategies for 2021

In this interactive workshop we will learn how to adapt our fundraising strategies to reach success under the current conditions. Learn what’s working and share best practices with your peers in this session encompassing both large and small organizations.

Presenter:

Dr. Eddie Thompson holds a Doctorate from Vanderbilt University. His doctoral dissertation was on successful fundraising methods. His academic achievements include two Master of Arts degrees, a Bachelor of Arts and an Associate of Fine Arts degree. He has served in many capacities with nonprofit organizations, including Assistant to the President, VP of Institutional Advancement, Director of Planned Giving and Chief Executive Officer.

Eddie is the Founder and CEO of Thompson & Associates, the nation’s premier charitable estate planning firm. Thompson’s innovative and proven process is engaging organizations and their donors nationwide. The Thompson & Associates’ team, consisting of over 49 attorneys and experienced professionals, help individuals and families plan to pass their assets to their family and to the organizations they support in a manner consistent with their values and objectives. This unique process resulted in the successful completion of estate plans that directed several billion dollars to charities and billions more to families.

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SCAHD EDUCATIONAL EVENT
FRIDAY, FEBRUARY 19, 2021

AI and the Future of Generosity

Join us to learn how big data and artificial intelligence is helping solve the biggest challenges in the nonprofit sector.

Presenter:

Nathan serves as Senior Vice President of DonorSearch Analytics. As a Certified Fund Raising Executive (CFRE), he is regarded as a thought leader in the nonprofit industry and speaks frequently on the topic of precision philanthropy. In 2018, Nathan presented the first TEDx on the topic of artificial intelligence and the future of generosity. Nathan has served in a variety of nonprofit leadership positions for the past 20 years. Though his prior roles as Senior Vice President of Philanthropy at City of Hope, Assistant Vice Chancellor at UC San Diego and consultant with CCS Fundraising and Boys & Girls Clubs of America, Nathan has directly led fundraising teams that have generated more than $1 billion in philanthropic revenue.

Nathan holds a Master in Nonprofit Administration from University of Notre Dame, a master’s in business administration from University of Redlands, a certificate in International Economics from University of Cambridge, and a certificate in Artificial Intelligence from MIT Sloan School of Management.

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