Previous Event – 2021-08-20

SCAHD Educational Event: Digital Panelists

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Digital Fundraising:
Lessons from the Pandemic and Beyond

The pandemic has greatly accelerated digital adoption for consumers, businesses… and donors. In this panel discussion, three experts will share their lessons from the past year as well as the keys to success in digital fundraising. Panelists will share the activities and tools that have delivered the greatest return and recommendations for simple strategies that anyone can implement.

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Agenda
11:30 a.m. – Networking and Welcome
11:45 a.m. – Presentation
12:25 p.m. – Q&A
12:35 p.m. – Final Announcements

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Rachel Feinberg has worked as the Online Campaign Manager at Children’s Hospital Los Angeles for 2 years. As part of the Direct Response team, she’s responsible for digital fundraising campaigns targeting a wide range of donors, from prospective to midlevel. Prior to her work at CHLA, Rachel was a Digital Strategist at One & All, an agency in service of non-profits, where she developed and led digital marketing strategy for her clients, including food banks, rescue missions, and international human services organizations. Before Rachel began her non-profit career in Los Angeles, she worked in the financial services industry in New York City as a digital marketer, including several years at American Express. Rachel is happy she made the switch and is using her expertise for noble causes!

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Hillary Freeman is the Digital Philanthropy Officer for Providence Philanthropy, Southern California, where she is responsible for digital strategy and fundraising for 8 Providence foundations across Los Angeles, Orange County, and the High Desert. Prior to Providence, Hillary led direct response and online fundraising efforts at Children’s Hospital Los Angeles. She started her non-profit career at the American Heart Association, where she jumped feet first into peer-to-peer fundraising for Heart Walks across Los Angeles County. In the course of her career, she has touched every piece of digital philanthropy—from online fundraising campaigns and lead generation to platform implementations and website launches.

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Emily Parris Sandler is the current Senior Executive Director, Digital Philanthropy at City of Hope and has been with the organization for over 8 years. With over a decade of experience, Emily is widely regarded as a national expert in online fundraising within the healthcare space; she combines the best of email, social, web, mobile and peer to peer to provide donors with the optimal digital donor experience. Emily’s background is in direct marketing and her current portfolio of responsibilities includes all aspects of annual giving, both offline and online, at City of Hope.

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Julie Lacouture is the founder of Good Ways Inc, a consulting firm that helps nonprofit organizations raise money, awareness, and support using digital tools and good old-fashioned strategy. Julie has worked with organizations including MLK Community Health Foundation in South LA, Disability Rights California, and the California Community Foundation. She developed and taught a Digital Fundraising class at UCLA Extension. Prior to Good Ways Inc., Julie worked in communications and fundraising at some great non-profits including DonorsChoose.org, the Massachusetts Coalition against Domestic Violence, and Peace Games. She started her career in corporate PR and Advertising where she drove a hotdog across the country for Oscar Mayer and was a copywriter for McDonald’s, Coldwell Banker, and other brands. She holds an MBA from UCLA and degrees in Psychology and Advertising from Syracuse University.

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