Friday, April 12, 2019
11:30 AM – 1:30 PM
Adventist Health White Memorial Medical Center
1720 Cesar E. Chavez, Los Angeles, CA 90033
Do your donors look like your patients?
Just as your patient base reflects your community population, so should your staff and donor base – and not just because if feels like the right thing to do. The patient experience is affected by many factors beyond the quality of medical care. And every patient is a potential donor.
Are your board members as well as your leadership and development staff ready to make changes to familiar, comfortable and traditional ways of doing business? How can we consciously overcome our biases and perceptions to engage and expand our base of support? The sustainability of your health institution requires a new attitude plus a solid action plan. Let’s get started.
Lupita is a bilingual professional and has worked in the non-profit arena for over 25 years, concentrating in fund raising. She joined White Memorial in November 2014. Prior to joining White Memorial, Lupita was the Director of Corporate Relations for Children’s Hospital Los Angeles (CHLA) and during her time there, she raised over $25M for the hospital. Lupita has also worked at the American Red Cross, TELACU Education Foundation, United Way of Greater Los Angeles, and served as the Chief Executive Officer for 5 years at the Girls Scouts Spanish Trails Council. Lupita is a member of the Association of Fundraising Professionals and the Association for Healthcare Philanthropy. She served on the Board of Directors for HOPE (Hispanas Organized for Political Equality) for 18 years and is now a HOPE Champion. Lupita is from Texas and has a Bachelor of Science in Human Services from the University of Texas.
Yvette believes non-profits and for-profits have a lot to learn from one another. She joined consulting firm NETZEL GRIGSBY ASSOCIATES, INC. to apply her experience in both sectors to help strengthen local nonprofits. Yvette honed her professional fundraising and management skills at LA Family Housing, the Burbank Community YMCA and the United Way of Greater Los Angeles. She sharpened her marketing and communications skills at PricewaterhouseCoopers, internet start-up NetCount, and her own marketing consulting firm HT Group. Yvette earned her Bachelor of Arts from Scripps College in Claremont, California and a certificate from the UCLA Anderson School of Business, Price Entrepreneurial Center. She was recognized as National Big Sister of the Year by Big Brothers/Big Sisters of America in 1993, as Scripps College Outstanding Recent Alumna in 2000, and as 29th Congressional District Woman of the Year in 2010. Yvette is a graduate of Leadership California, serving as Board President from 2014-15. She is currently Board President of Family Promise of the Verdugos.