Friday, October 13, 2017
11:30 a.m. – 1:30 p.m.
Valley Presbyterian Hospital
15107 Vanowen Street
Van Nuys, CA 91405
Engaging Diverse Communities in Philanthropy for Your Hospital
The tech sector’s and all aspects of California’s economy has an insatiable hunger for worldwide talent. Patients are now in your hospital’s service area from India, China, Korea, and other Asian backgrounds. New cultures and philanthropic traditions—or lack thereof—mean that healthcare philanthropy must adapt. What are the best practices for engaging diverse patient and family donors? Campbell & Company has done a review of findings to date; a North American healthcare survey (with some interesting results), and has case histories from our clients. We will hear from Len Fong, City of Hope’s Associate VP of Strategic Alliances with responsibility for Multi-ethnic Marketing and International Medicine) on their current activities to engage more authentically with their diverse communities of patients and donors.
Tom Wilson, Vice President at Campbell & Company since 2003, focuses primarily on healthcare and higher education philanthropic fundraising. Prior to joining Campbell & Company, Tom served for 10 years as president of his own consulting firm, Wilson & Associates. He past experience includes Vice President of Development at the Oregon Graduate Institute of Science & Technology, Vice President for Development at the Phoenix Symphony, Director of Corporate and Foundation Development at Field Museum of Natural History in Chicago and General Manager, Chief Fundraiser, Assistant Conductor, and third chair percussionist of the Lake Forest Symphony in Illinois. Tom began his fundraising career as an endowment campaign consultant for the Ravinia Festival (summer home of the Chicago Symphony).
Shoshana Grammer, Senior Consultant at Campbell & Company, brings a wealth of expertise in healthcare, higher education, and independent schools to her consulting work. She was Foundation Executive Director of Providence Child Center (Center for Medically Fragile Children, Providence Health System) in Portland, Oregon, and held Development Director positions at St. Joseph Hospital in Orange, California and at the Health Sciences and Medical Center at University of California-Irvine. In addition, she was Western USA Major and Planned Gifts Director for the American Diabetes Association’s Research Foundation, and Western Regional Director for ALSAC/St. Jude’s Children’s Research Hospital. Shoshana was Director of Development at Sage Hill School, an independent school in Newport Coast, California where she raised over $20 million in three campaigns.